March 15, 2016

The Pros & Cons of Scheduling Posts


Discovering the 'schedule' function on Blogger (or WordPress; I'm not too sure if the same function is available, though I imagine it surely is) can feel like a godsend for bloggers with a specific schedule and hectic life! However, not everyone is keen on the idea of 'scheduled' posts, so today I will be exploring the pros and cons of the schedule function...


Pros
The most obvious advantage of scheduling posts is that it's a massive time saver! Having a blogging schedule is (in my opinion) important, as it means your readers will know when to expect posts and it makes it easy for people to stay engaged and up to date with your blog. However, sticking to a schedule can often be tricky, and once you have assigned yourself one, the pressure to stick to it makes things even trickier. Scheduling your next three or so posts often makes sticking to an agreed schedule so much easier and allows you to keep on top of things!

Scheduling posts also goes hand in hand with bulk photography sessions (another great way to save yourself some precious time), especially during times where natural light is restricted (hello, gloomy winters!). When you're taking all your photographs for upcoming blog photos and editing them all ahead of time, you may well just write the accompanying post up there and then, while the inspiration and creativity are flowing and you're in the midst of things.

By scheduling posts, you have total control over the date and time that your post will go live. I always schedule the post in the sidebar before I upload any content to the post itself. This will avoid mishaps like accidentally clicking the 'publish' button prematurely.

Cons
Scheduling posts can more than often be a fab idea, as can be seen above. But, not everyone is a fan, and here are some of the reasons I can think of why that may be...

Sometimes, posts aren't as personal and filled with passion when they are scheduled, as the writer has bulk-written their posts ahead of time to fill and comply with a schedule. As a result of scheduling, you may come across as inauthentic, too.

The danger of scheduling posts is that you may come across as looking insensitive or ignorant if they end up conflicting with current affairs. Perhaps you have scheduled all your posts ahead of time, and then a global tragedy occurs? Or, you've posted about a certain subject without taking new information (that has since come to light) into account? Sometimes, your information, stats, facts and figures won't be relevant or correct because you wrote your piece three weeks ago! 

It also means that last-minute creative ideas can't be crept into the mix of things quite so easily, as you've already set your posts up in chronological order, and changing the date on one may mean changing the date on most. This can be incredibly frustrating. This is something I experienced during my first Christmas blogging. I'd already scheduled all my posts, and didn't have the time or patience to arrange any festive content, such as 'What I Got for Christmas,' or 'My NYE Look,' etc.

Lastly, if you have all of your blog posts scheduled, it can be tempting not to check in to your platform every once in a while. As a result, you will be less aware of how successful/unsuccessful certain posts are being which will prevent you from tailoring future content to suit your readers' wants and needs and your page views may plummet. This may also mean you get complacent and totally overlook the promotion side of things. Hitting 'publish' isn't the end of the process when it comes to blog posts; for the post to be successful, it requires constant promotion via various channels. 

Scheduling content can save time, increase consistency and means that your blog will always be full of fresh content. However, it can also lead to complacency and a lack of engagement with the audience.

What do you make of the 'schedule' function? Is it godsend, or something to be wary of? I'd love to hear your thoughts, below!
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45 comments

  1. I schedule weekly whereas I used to do it monthly and it just wasn't working, I would forget what post is going up on a particular day!

    Parie x
    classandglitter.com

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    1. I always have about ten posts scheduled at a time and it doesn't always work out well for me, so I understand that completely!

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  2. i never schedule posts, am I crazy? I write it 2 days before it goes live for those exact reasons! :) it works better for me that way
    Pam xo/ Pam Scalfi♥

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    1. No way?! Well, if that works for you, then stick at it :)

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  3. I couldn't do it without the schedule function, and I don't mind rescheduling, even though it means a little extra work.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

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    1. Me neither! I do find rescheduling a pain though. Sometimes I keep pushing things back and back and back until they're no longer relevant and then it was just a giant waste of time!

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  4. What a great read! I used to schedule posts, but sometimes real life does get in the way of things. I think that it's easier for me to just take my blog one post at a time.

    Stephanie ● Sartorial Diner

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    1. Thank you! :) I started out writing my posts and then hitting publish straight away, but once I decided on a blog schedule (Tuesday's at 8.30am GMT), that became a little tricky to continue doing. I much prefer writing my posts days or even weeks in advance and scheduling them, as it makes it so much easier. The only time I don't schedule is when the post is sponsored/contains gifted items, as it's important to get the post out ASAP for the brand!

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  5. I schedule, but not to the point where I've got 10+ posts ready to go at once. I like to schedule, as I like my posts to go up at a certain time, and I know that I would forget to publish if I didn't have them scheduled

    http://luxuryblush.blogspot.co.uk/

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    1. Ten is the maximum number of posts I'd say I have scheduled at any one time, any more and it becomes tricky to know what's going out when! Same, I completely agree x

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  6. I don't know what I'd do without scheduling posts, it's the only way for me to stay on top of my blog whilst working full time!

    Jodie @ Jodetopia x

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    1. Me neither! I work part-time and study full time... I never have a day off! Scheduling is the only way for me!

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  7. I do definitely agree with you, luckily I run a blog based on my experience and knowledge in makeup and special effects, and fundamental techniques usually don't change completely within three weeks xx

    Kinkx

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  8. Amazing post, dear! :) Do you want to follow each other? If yes, please follow me with GFC and Google, instagram, write a comment
    and I follow you back :)

    With love.
    Diana.
    http://www.mirandabeautyworld.com/

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  9. I usually only schedule my FB posts not the blog ones, don't know why just a habit I guess :)

    BamBam BLOG

    xxx

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    1. That's fair enough! For me, the schedule function on Blogger is an absolute godsend!xx

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  10. Great post, I've toyed with the idea of scheduling posts a lot, and this post helped me clear things up a bit

    What Raj Wants

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  11. Interesting post. I don't usually schedule posts for that very reason that I don't find it to be as personal, It does take up more time though. Gemma x
    www.jacquardflower.uk

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    1. Hats off to all those bloggers who write their posts and then hit publish all in one go! Personally, studying full-time and working part-time, I struggle tremendously with time, so scheduling is the only option!

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  12. I publish 3 times a week on Mondays, Wednesdays and Fridays at midday but I never schedule my posts, simple because I write a post a day before it goes live, LOL! I can never managed to write in bulk and schedule in advance. I do take my photos for a week ahead on weekends though :) x

    Mummy’s Beauty Corner

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    1. I can see many benefits of writing your posts directly before you intend for them to go live! Unfortunately, I just don't have the time, haha!

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  13. I'm a huge scheduler, not just with blog posts but with my life. I thrive when everything is organized so I couldn't blog without scheduling my posts. I agree with your cons though, and the simple solution that I do is to be flexible with my posts. Sometimes an idea hits me and I'll post that one the following day while it's fresh on my mind.

    RachelShuchatMakeup

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    1. That's exactly what I do! I also also prioritise posts which feature gifted items. I'm a very organised person too, so scheduling is the most logical option for me!

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  14. We have been pushing ourselves to schedule posts. When your'e juggling studying and life in general, it cn be hard to write last minute. So having atleast a few scheduled means that you are still consistently getting content up. But with that being said, we still keep our posts true to us. It's just when we feel inspired or creative, then we'll sit down and write something up

    M + K
     Bloglovin

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    1. I feel like sometimes I'm forced to choose two out of three: studying, working and socialising. There just aren't enough hours in the day to fit everything in! Blogging has become a way of socialising for me, and scheduling my posts allows me to maintain my social hobby of blogging without compromising my grades or income.

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  15. I personally haven't found any scheduling cons for me as an individual, purely because if scheduling didn't exist, I probably wouldn't be able to blog! It just makes life that little bit easier and I find that I'm still always about on social media to promote and check in constantly!

    Musings & More

    Musings & More

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    1. I totally agree! For me, the pros are way more relevant than the cons, but occasionally, I do experience the disadvantages of scheduling!

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  16. I only schedule a couple of days ago or maybe when I have some travel plans, otherwise I always like to write a fresh post the very day I post.

    Great post.

    Sam || Beautydetour

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    1. That's great! You should definitely do what works best for you :) I tend to get creative bursts where I have lots of ideas for posts and photographs and I like to get them all down, done and dusted and scheduled so I have quality posts to look forward to on my blog. Other times, I have total writers block and simply can't be bothered to go through the process of photographing and editing, and they're the times I am thankful that I have plenty of posts scheduled!

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  17. There are actually quite a few cons to scheduling posts that I hadn't actually realised before! I would like to be able to have three or four posts scheduled for the next couple of weeks, but I'm not organised enough to plan that far ahead aha! I have tried to schedule posts to go up at a certain time the next day when I know I am not going to have a chance to upload them, but for some reason Blogger never publishes them, it's literally the most frustrating thing!!!!

    The Velvet Black | UK Style & Beauty Blog

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    1. Oh, really? That's so odd! I've never had a problem using the schedule function on Blogger, but I have noticed that my post views are lower on scheduled posts than on posts I write up in the moment and then publish. It may just be coincidence, as I can't really see the link there! I get creative bursts on the train/bus and just write notes on my phone, and they form the basis of the posts I later schedule!

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  18. I've always thought about scheduling my posts, but I think I'd rather post them myself, so I know that they've definitely been published, and like you said that way the info I have will be current :) Really good post though - I like to know the pros and cons of things lol x

    http://www.itsjessiejane.com/

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    1. That's absolutely fine! I'd much rather post them myself if I had the time, but I just don't haha x

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  19. I love the schedule function, and tend to write my posts at weekends and then schedule during the week! Wordpress has a schedule function too :) xx

    Gemma ♥ Miss Makeup Magpie

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    1. I knew it must have! That's a great idea; if I didn't work on the weekends, that's definitely what I'd do too!xx

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  20. I honestly cannot imagine not scheduling my posts - I don't think I'd have time to blog! Or you'd get 4 posts over the weekend and nothing for the rest of the week! I always check my posts over a day or two before to make sure everything is still ok with it. Personally I plan my content at least a month ahead and factor in seasonal stuff and special occasions. I don't think there really are any cons for it for me and it's definitely the only way I can maintain my blog (I also like being able to choose the time posts go up and my readers knowing when they can expect new content etc.) xx

    Jasmine Talks Beauty

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    1. It's definitely the only way I'm able to maintain my blog, and I love the consistency it brings, too!xx

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  21. Totally agree with these!! I find scheduling posts really helps me get on with uni work but because I am scheduling so many at once I feel my posts gradually become less personal etc! Thanks for sharing xxx

    www.kirstyjennifer.com

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    1. Totally agree, Kirsty! I have to be careful about how many posts I'm scheduling and make sure I'm still passionate about what I'm writing xx

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  22. I schedule 4 posts per week and it works for me. I usually working about 10 days in advance of a post going live but it means that I can pull posts and change things around.

    Sophie x | Essential Twenty

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    1. I always have my whole months' posts scheduled; it's the only way I can keep on top of my blog with uni!

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  23. I always schedule posts, but I agree sometimes they're not as personable. There is something about the much more sporadic and spontaneous posts that is much greater than those scheduled and planned out a week in advance. Writing then immediately posting is definitely something I want to work on in the future!

    www.youarebeaut.blogspot.com

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    1. I totally agree! They're much more heartfelt and I'd love to post more spontaneously in the future!

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