May 31, 2016

How To Create an Interactive Media Kit for Your Blog (Step by Step)



Hello, ladies and gents (yes, I like to think that there are some guys out there who read my blog!). Today, I'll be providing you with a step-by-step guide on how to create your own interactive media kit, using only Microsoft Publisher and Google Drive. There are many, many ways to create a media kit, but I've found this to be the quickest, easiest and most effective.

What is a media kit and why do you need one?
Simply put, a media kit is like a CV for your blog. It allows companies and brands to easily access information about you and your blog, your statistics, all your social links and your contact details in one place. If they like what they see, they'll probably use the details you've provided in your kit to notify you of their interest in a collaboration. Media kits are beneficial to bloggers in forging PR relationships and beneficial to brands in that they can find everything they need in the most efficient manner. In my opinion, having a well-put-together media kit demonstrates an air of professionalism and a commitment to your blog; it also showcases your writing and design skills. My media kit is accessed via the 'PR/Disclosure' tab in my main navigation, but, for ease, here's a reproduced version:


Why you should follow this simple guide...
As I've already mentioned, there are many ways to create a media kit. There are probably hundreds, if not thousands, of posts/articles out there about how to create one of your own. However, my handy guide is super easy to follow, because, guess what? You don't need any fancy-pants design software, nor do you need super-duper IT skills. The media kit I'm going to help you create will be fully interactive too; if you include an E-mail address or social media links, brands will be able to click them! You don't get this with most media kits, which are just static images. 

What will you need to follow this guide?
All you need to follow this guide is Microsoft Publisher, a little patience, internet access and a Google account (since you'll be using Google Drive).

Ready? Let's get started!

1Open two tabs: one with your blog, and this one here (just click the URL): www.drive.google.com (if you haven't already got a Google account, you may be prompted to create one).

2Open up Microsoft Publisher and create a blank document. This can be landscape or portrait; as you can see, mine is landscape.

3Think about how you want your media kit to be laid out. I'd suggest keeping all the information and links on one side, and putting logos of brands you have previously worked with over the other. If you have not yet worked with any brands, you may wish to use images from your most recent posts instead of logos. You can insert shapes to create different spaces i.e. insert a giant triangle (block colour) from one corner to the other on the page and put information in the triangle and logos in the white space (the other triangle), for example. Publisher creates guidelines, which is handy, e.g. if you've already placed an image into the document, when inserting another image or a text box, you can drag it around and the lines will come up showing you how to align it to the other image.

4Insert your blog's header/logo and an image of yourself (preferably one that's already present on your blog, somewhere). Consistency is key; after all, you're trying to build a brand! Ensure you keep the style (including font and colour scheme) as similar to your blog's style as possible.

5Insert a text box and write a little bit about yourself and your blog. This could include: when your blog was founded, why your blog was founded, your blogging schedule (e.g. 'I post weekly, on Tuesdays'), your other hobbies etc.

6Insert social media links. You can either: locate social media icons/logos online, copy and paste them into your document, right-click them and add the link to your accounts in the 'hyperlink' box, and then write how many followers you have under each icon/logo (in a text box), or; simply add a text box and list your accounts and how many followers you have on each. I've found through experience that my media kit works better when it's more visual, i.e. where I've inserted social icons.

7Insert a further text box, detailing what makes you different/what services you offer/what you're interested in gaining etc. Make sure your E-mail address is clearly visible - this is the most important piece of information! You could have a fab media kit, but without contact details, brands won't know how to get in touch!

8Copy and paste logos of previous brands you've worked with from the web and scatter them in the remaining space in your media kit/strategically place a few (high-quality) images of your recent posts.

9Save two copies of your final media kit (after you've had a jig around and make sure you're happy with where everything is placed!): save it first as a normal publisher document (the default option), so that you can go back in and edit it at any time, and secondly; save one copy as a PDF.

10Go to the tab where you earlier opened Google Drive. Click on the 'My Drive' drop-down menu (shown below) and click 'upload files.' Upload your PDF document. Progress will show in the bottom right hand corner, so you'll know when it's uploaded successfully!


11Double click your document when it appears on screen. It will open so you can view it, as shown below. Then click the 'pop out' button in the top right hand corner.


12It should have opened up again, the exact same, in view mode. This time, click the three dots (drop-down menu), more actions, and then 'embed item'


13A code should have popped up (like below). Copy and paste the code into a new page on your blog. You can change the 'height' and 'width' until it shows in full and there's no need for a scrollbar.


14Don't forget to click the 'share' button and change the privacy settings to 'anyone on the internet can find and view,' as shown below. This way, your media kit will be viewable to anyone!
Once you've posted the code into a new page on your blog, add a link called 'media kit' to your blog's main navigation, so that it's easy to see. It should look like mine (above) i.e. have a grey background. You can alter the privacy settings in Google Drive, if you wish. 

And there you have it: one easy, peasy media kit! Enjoy!

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16 comments

  1. this is brilliant! loving the tips. I've definitely got to update mine
    Pam xo/ Pam Scalfi♥

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  2. This is very helpful! Thank you so much! <3 Lovely post

    Amelia | http://amelia-g.blogspot.com.au/

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    1. Glad you found it useful! Please let me know if you follow these steps; would love to view any media kit you produce! :)x

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  3. Fantastic post, thank you for sharing, really easy to follow steps x

    ALittleKiran | Bloglovin

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    1. Thanks lovely! Glad you enjoyed this post. Let me know if you follow these steps; would love to view any media kit you create! :)x

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  4. Having a media kit was a total game changer for my blog. Yours looks lovely!

    xo, Liz
    http://lipstickandconfetti.com

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    1. I've had mine installed on my blog for a few months, but rather embarrassingly forgot to change the security settings so it was open to the public. Unbeknownst to me, nobody could see it! It was only when writing this post that I noticed. Thank you, glad you can see it and like it haha!

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  5. Fantastic tips, this is really very helpful and I need to make this!

    xo
    www.carinavardie.com

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    1. Glad you enjoyed the post, let me know if you create a media kit using my method x

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  6. I actually do have a media but it has not been updated in AGES. My Adobe Photoshop needs help, so as of now, I'm just waiting to get it fixed before updating. Thanks so much for the helpful tips <3

    xx Bash |   go say   H E Y   B A S H

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    1. I bet with photoshop, your updates media kit will look fab!xx

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  7. I loved this post. I found this so helpful. x

    www.themakeupaficionado.com

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  8. I'm book marking this! I don't even have one but i'd love to :)

    hannatalks

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    1. Yay! So glad :) Will keep an eye out x

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